Malaysia Airlines announces strategic global partnership with Manchester United

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In a major transfer to boost its global attain, Malaysia Airlines immediately signed a strategic, multi-year partnership with the Manchester United soccer membership as its Official Commercial Airline. Through this partnership, Malaysia Airlines is poised to increase its famend Malaysian Hospitality to Manchester United’s huge neighborhood of over 1.1 billion followers and followers worldwide by leveraging co-branded advertising and marketing initiatives to spice up model recognition to a various global viewers, whereas delivering high quality service and immersive experiences related with each manufacturers.

At the identical occasion held in tandem with MATTA Fair 2024, Malaysia Airlines additionally introduced the launch of flights to 3 new locations to Malé, Maldives (MLE), Da Nang, Vietnam (DAD) and Chiang Mai, Thailand (CNX).

The airline will present enhanced connectivity from its predominant hub in Kuala Lumpur with new direct flights to MLE, DAD and CNX with tickets obtainable on the market starting 22 March 2024. The airline will begin its each day flights to MLE starting 1 August 2024; each day flights to DAD starting 24 September 2024 and 5 instances weekly flights to CNX starting 15 August 2024.

This will mark the airline’s 13^th vacation spot in South Asia and 16^th in ASEAN because it seeks to spice up its presence inside key markets, strengthening its place because the gateway to Asia and past in line with its business elevation journey. As a member of the oneworld® alliance, Malaysia Airlines presently presents superior connectivity to greater than 900 locations in 170 territories throughout the globe.

In the identical occasion, the airline additionally unveiled its new A330neo Business Class and Economy Class seats as a part of its fleet modernisation plan, forward of the primary plane’s scheduled supply in Q3 2024. The new A330neo cabin will function many ‘firsts’ for the airline and traditionally in its fleet. Among these is the introduction of the Collins Aerospace Elevation Business Class seats, that includes an all-suite cabin with particular person privateness doorways, in addition to wi-fi charging pods obtainable in any respect 28 of the Business Class seats. The airline is about to grow to be the world’s main service to function Elevation seats on the A330 airframe, solidifying its place as an trade chief in passenger expertise and innovation.​

Meanwhile, the award-winning Recaro CL3810 Economy Class seats function an ergonomic design and enhanced assist, coupled with considerate facilities akin to coat hooks, cup holder and ample stowage for added cabin consolation and practicality. The seat covers all through the cabin will function the airline’s signature songket motif, paying homage to Malaysia’s cultural heritage by seamlessly mixing custom with up to date model. The A330neo will comprise 297 seats (28 in Business Class and 269 in Economy Class, of which 24 seats come with additional legroom). Shoppers attending MATTA Fair can expertise these new seats for a restricted time solely, as they are going to be displayed on the MAG Arena (Level 3, MITEC, Kuala Lumpur) till 24 March 2024.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), stated: “Malaysia Airlines has undergone a chequered journey during the last decade, nevertheless by means of all of it, our resilience has remained steadfast. Having stabilised our stability sheet and recording our strongest-ever monetary yr efficiency for the reason that previous decade, we are actually in a stronger place to steer our focus in direction of accelerating investments into our product and repair supply to raise the client expertise.

With our Manchester United collaboration, the growth of our community to 3 new routes, and the revealing of the brand new cabin seats on our new A330neo; this units the benchmark of thrilling issues to come back as we redefine what it means to journey onboard Malaysian Hospitality. These milestones not solely set a brand new customary within the airline’s transformation journey but additionally promise a future crammed with unparalleled experiences past the confines of the plane. As we transfer ahead, our focus stays unwavering on delivering excellence and fostering continued progress, guaranteeing that each facet of our service exceeds expectations and leaves an enduring impression for our valued passengers.”

Below is the flight schedule for the airline’s three new routes:

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