Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has introduced a partnership with Marriott Bonvoy that can give its Nectar members extra flexibility on how they earn and use factors for resort bookings all over the world.
From early 2025, Nectar members who’re signed as much as/or signal as much as the Marriott Bonvoy loyalty programme and hyperlink their Nectar account will be capable to earn Nectar factors on bookings with collaborating motels throughout greater than 30 manufacturers and 10,000 world locations. They can even be capable to convert Marriott Bonvoy factors into Nectar factors, and Nectar factors into Marriott Bonvoy factors. Linking Nectar and Marriott Bonvoy accounts will open up entry to year-round promotions and Nectar members can even obtain Nectar factors upon signing as much as the Marriott Bonvoy programme.
This new partnership will assist drive acquisition, retention, long-term loyalty and model engagement for each Nectar and Marriott Bonvoy, providing prospects much more selection and adaptability on how they use their factors.
Amir Rasekh, Managing Director of Nectar360, mentioned: “This is another brilliant addition to our Nectar coalition, and an example of our commitment to find new ways for Nectar customers to earn and redeem points. Research tells us that customers want to be able to earn value and utility on hotel bookings and, by partnering with Marriott Bonvoy, we’re opening up a new opportunity for them to do this, through their travel experiences – further broadening the range of rewards and choice we’re able to offer to customers.”
Phil Andreopoulos, Chief Sales & Marketing Officer, Marriott International – Europe, Middle East and Africa, commented: “The ethos behind Nectar360’s loyalty offering perfectly complements our Marriott Bonvoy programme. Both companies understand and recognise the value of customer loyalty, with a mutual focus on delivering ever-greater choice and variety to our members. The synergies of this partnership and the strength of our combined customer base creates an exciting opportunity to turn household shopping into amazing travel experiences for UK consumers.”