ILTM Africa 2026 sets new attendance records

ILTM Africa 2026, the continent’s premier luxurious journey commerce occasion, concluded in Cape Town with record-breaking outcomes, signalling a sturdy demand for African luxurious tourism.

Held on the Norval Foundation, the occasion noticed a 37% enhance in attendance in comparison with 2025, with 87% of patrons attending for the primary time from 32 international locations. Appointments additionally surged by 29% year-on-year, indicating heightened business curiosity in African experiences.

The occasion’s success comes amidst international uncertainty, with the State of African Tourism 2026 report noting that Africa is “selling certainty in an anxious world.” Despite ongoing disruptions within the Middle East, the demand for high-end safaris and luxurious itineraries stays robust, positioning Africa as a trusted vacation spot of selection. The continent’s resort improvement pipeline helps this development, with 55% of tasks below building, reflecting historic investor confidence.

Carol Weaving, Managing Director of RX Africa, the organiser of ILTM Africa, emphasised the significance of private connections within the journey trade, stating: “Africa Travel Week has evolved into a powerful in-person event where technology handles the heavy lifting, and humans focus on the relationship building that defines this industry.”

The inflow of new patrons at ILTM Africa suggests a shift from post-pandemic “revenge travel” to a extra discerning traveller base, for whom belief is paramount. This shift is translating into recent business alternatives and relationships for exhibitors, underscoring Africa’s rising attraction within the luxurious journey sector

This story was chosen and revealed by a human editor, with content material tailored from authentic press materials utilizing AI instruments. Spot an error? Report it here.